Crosslinks Foundation today launched its ambitious campaign “100% APY in 100 Days” to enroll all eligible low-income families in 100 villages of rural Odisha in Government of India’s old-age pension scheme (APY). The campaign will be run on both digital and physical channels and will source funds from generous donors across India to provide financial support to local resource persons who are working on the ground to grow APY subscriptions in their home villages. The target of the campaign is to ensure that at least one eligible person in every household living in these 100 villages joins the APY scheme by the end of August 2019.
Paper Accepted for IAMCR’s Rural Communication Working Group Presentation
April 8, 2024
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