Crosslinks Foundation is happy to announce that its field staff and local village representatives have facilitated the enrolment of over 600 low-income rural households from Jagatsinghpur/Balikuda blocks of Odisha in Government of India’s Atal Pension Yojana (APY) scheme. Since January 2018, Crosslinks team has been carrying out a combination of informational, behavioral and fiscal interventions in these target villages which has generated significant awareness about the benefits of GoI’s old-age pension scheme and motivated higher APY enrolments.
Paper Accepted for IAMCR’s Rural Communication Working Group Presentation
April 8, 2024
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